Lights! Camera! Laser!

Narrowcasting with Video

WR Hornbeck, IPDI eNews 12/06


For the past sixty-five years, our society has lounged quietly on its collective recliner, absorbing the blue-white radiation of the television screen. Totally receptive. Totally passive. Totally at the mercy of the current stream of ‘now showing’.

That was then. This is now. And, the times they are a-changin’. Welcome to the world of the VGEN, i.e., the Video Generation, and welcome to the quick-click-show-it-now-make-your-point-and-move-along world of visual communication.
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